5 Tips for Effective Business Development

Business development can be one of the fastest ways to grow your business. It can also be one of the most time intensive. It typically requires focus, planning, stamina and doggedness. Doing it right may pay big dividends; doing it wrong can be demoralizing.

Here are a few tips for effective business development that can help you hit the ground running.

Know Your Competition

It may not be enough to know the names of your competitors. Evaluate what they offer so you can help differentiate yourself from the pack. As the old adage goes, don’t define yourself by your competition. Analyze what makes you stand out in a crowd. You should obsessively work on this differentiation. This may be your most powerful business development tool.

Add Value and Build Trust

Rather than going after people’s wallets, consider going after their hearts. Business growth can come from adding value to every relationship, with prospective customers and existing customers. We can add value by providing information and knowledge, by being an advisor, by obsessing over treating customers right, both before and after the sale, and by having a reputation for great execution and white glove service.

This mindset and approach build trust and goodwill which are your calling card for business development. But building trust takes time. As Seth Godin put it, “People don’t believe what you tell them. They rarely believe what you show them … They always believe what they tell themselves.”  It’s your public persona and your actions over time that will likely influence what people tell themselves about you.

Use Testimonials Wisely

Testimonials can be a crucial part of establishing credibility in the initial stages when you court a new prospect. It can help to know a few tips in this area. For example, it may not be effective to use “one-size-fits-all” testimonials. Rather, you should tailor your testimonials to your prospective target. If you’re dealing with a mid-sized company, for example, you should use testimonials from other mid-sized companies you’ve done business with, rather than from your largest customer. This taps into a fundamental principle of human behaviour referred to as the Consensus Principle or Social Proof:  We feel more comfortable in making a decision when the source of the information comes from people similar to us.

Also, beware of inundating your prospects with a large number of testimonials. It could look as though you’re protesting too much. Only use testimonials that are authentic and have the ring of truth. Sometimes, when asking for a testimonial, the person writing it does so reluctantly to please you, but their heart is not in it. You can end up with a perfunctory, factory-style testimonial that savvy clients will quickly see through.

Keep an Eye on Online Reviews

Increasingly, consumers may turn to online reviews to decide whether or not to do business with a local company. A 2017 survey by BrightLocal shows that 97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day. 85% of consumers trust online reviews as much as personal recommendations.Set up a Google Alert for your company so you can monitor and respond to these reviews when necessary. It can help show that you care about your business and about the people who use your services or products. A caring attitude may engender goodwill and attract new business.

Ask for the Business

After you’ve met with your prospect, submitted the proposal, done all the due diligence and followed up, consider closing that phase by unabashedly asking for the business. Try a simple: “I would very much like to provide this service for your company. What will it take to get started?” This “let’s do business together” approach is direct and honest and can signal your confidence in the value of your service or product. It’s refreshing. What’s more, it can give your prospective client the opportunity to decline. It may be better to know this so you can refocus your energy and attention on the next potential customer.

Buy An Idea That Ensures Considerable Growth of Your Business Prospects


Vision growth:
Every entrepreneur will have ‘growth vision’ and in fact; this vision forms his beacon light. However, for various reasons it happens the business may not proceed along the lines of the ‘growth vision’ envisaged by the entrepreneur.  In such a case, the entrepreneur will have no other option but to buy an idea for business growth from some of the reputed agencies that provide innovative approaches, which ensure greater advantages to his business.

The need for buying ideas for growth:
It has been the experience that many of the startups in a business venture normally take recourse to the concept of buy an idea for business growth. This is because these startups are too new to the world of business, and they may not be well equipped to take on the challenges facing their business. Therefore, the startups despite their vision growth look to these agencies and buy the idea so that their business would flourish.

The unique features of the concept buying idea for growth of business are briefly summarized as follows:
All inclusive: The ideas for business growth envisaged by reputed agencies are so structured that you can reap the maximum profits with minimum investment and with lesser financial risk. The ideas provide abundant flexibility and help you to work at your ease or convenience. The ideas suggested are so simple and straightforward that even a person without any prior experience can comfortably follow it. On the top of these, these agencies also provide you the necessary guidance and support so that you can comfortably implement the suggestions provided to you.

A two way approach: As already said, many of the startups in business will also have envisaged an idea for the growth of their business. The agencies wholeheartedly invite such ideas from the startups. Each idea will be validated by the experts. Wherever necessary, suitable alterations would be suggested to the ideas suggested by the startups.

Equal participation: By inviting ideas from the startup the agency ensures equal participation by the startup businessman himself. After all, the startup is the equal stake holder and therefore, his participation in the process of forming ideas for growth of business is a welcome trend.

Ideas for growth of business should always be mutual. It is a perfect approach to invite the start up to share his idea because ultimately it is he who is the stake holder in the entire gamut of business dealings.

Forward Looking Mentoring For Entrepreneurs


The need for mentoring services:
It is a fact that most of the startups in business need some kind of mentoring services or programs. However, the success of entrepreneurs mentoring programs is entirely dependent on how well the program is structured to meet the needs of this highly competitive business world. The mentoring program should deal with not only the sales, but it should also with product management, financial control, personnel management and so on. As you know, all these are complex issues, and the mentor should be adequately qualified and experienced in guiding his startup client so that the startup is able to take the bull by horn.

Well knit program:
Some of the reputed agencies have introduced entrepreneurs mentoring programs that are drafted by highly experienced personnel in the field of industrial management. In fact, these programs are considered to be beneficial not only for startups but also for sick industries. The mentors also called as an originator who will oversee the implementation of every aspect of the mentoring programs so that the business is put on a sound track.

Some of the unique features of the mentoring programs are briefly described here:
Levels of mentoring: Some of the agencies provide mentoring services in three different levels namely; Champion mentoring, Master mentoring and mentoring services. The champion mentoring involves availing the services of personnel from any part of the country. Master mentoring envisages the utilizing the service of personnel within the state while the mentoring services include utilizing the services of personnel within the industry. The persons so selected would assist the mentor in implementation of the programs drawn by him for the startup client in question.
Features of programs: The programs envisaged by the mentor are tailor made to suit the requirements of individual startup. While drafting the program the mentor would make a complete analysis of the existing organization structure of the startup business enterprise. He would also make a detailed analysis of the nature of business, capital flow, including financial management and all other related issues. After a comprehensive analysis of all these aspects, the mentor would prepare a program exclusively made for the client startup. Such startup specific programs have provided wonderful results, and these programs have also received highest positive reviews.

Other services:
Apart from these, the agencies also conduct periodical training sessions where participants also get a start up kit which contains a booklet highlighting the features of the program, details of participants and such other informative materials.

Well Defined Industry Development Plan That Help Even The Sick Industry

Importance of development plan:
Experts are of the opinion that development of industry should be viewed from several angles like product management, financial management and personnel management and so on. If there is a lack of coordination in any one of these facets, it can affect the prospects of the industry, and such industry may fall in the category of ‘sick industry’. Revival of sick industry is a challenging task because it needs an in-depth analysis of the problems affecting the industry. Such industries normally take the help of an industry development plan through Pepkali, which is considered as an ideal platform for resolving every problem facing the industry and put the industry back on the right track or progress and profitability.

Applicable to even performing industries:
The industry development utility of Pepkali is open to even industries that are performing well. By making use of the industry development plan through Pepkali performing industries can further accelerate their progress and can even double their profits. The well qualified and experienced staff of these agencies provides feasible solution for every industry that seeks its guidance and assistance.

The unique features of the industrial development plan envisaged by this agency are briefly described here:

  • In depth analysis: The turnaround managers of the agency will make a root cause analysis which can include production process, issues facing management, coordination among staff and various other related issues. In fact, the agency would even conduct SWOT analysis, which is one of the popular cost analysis patterns. After analysis, the turnaround managers of the agency will prepare a strategy to resolve the issues, and they also oversee the pattern of implementation of various procedures evolved by the turnaround managers. All these will enhance the performance of the industry.
  • Exclusive solutions: The turnaround managers will make an in depth analysis of every branch of the industry and provide the necessary inputs along with its suggestions. The suggestions given by the turnaround managers can include a change in policy of the management which can even be a transformation of the management, matters relating to employees such as promotion, retrenchment, replacement, relocation of staff and various other issues. The agency may also suggest changes in the web design and even provide necessary web design and web hosting support.

Build a brand value:
All these will help the industry to build a brand value of its own. The agencies offer these and many other unique services at the most affordable service charges. Several industries have been benefited by these development plans.

Pepkali’s Mentor is a Boon for Startup in Business Ventures


Mentors are the guides:
Startups in a business venture always look for a professional guidance or mentors who can help them to take the business to new heights. The mentor or the guide should be able to train the startups to effectively take on the challenges facing the business house and at the same time make the business venture profitable. These are in short the unique features of Pepkali’s Mentor programs, which are exclusively designed for the startups. The professional mentors of these agencies will provide guidance the startup needs so that he can move on confidently and face any challenges that he/she may encounter in the business.

Builds confidence:
Pepkali (meaning Bugle) signifies the war to fight against competitors in business which the startup may come across in his day to day business activity. The popularity of Pepkali’s Mentor has grown far and wide because it is very well structured scheme of learning, which makes the startup feel confident and also sets a new goal for the business house.

Other unique features of Mentorship programs could be summarized as follows:

  • Levels of mentorship: The mentorship is provided at three levels namely Champion, Master and Mentor. Champion mentor is for national level application, master mentor state level and mentor is for industry level application. Each level of mentor is so designed it can attract the right talent for the right job.
  • Training programs: This is very crucial for every startup in the business. The agencies conduct periodical training programs, which help the startup to understand every aspect of business management. It may be an evaluation of production process, finance, personnel, market; in short, the training program is intended to give a clear appraisal of every aspect of the business management.
  • Interaction: This is considered to be one of the major gains in undergoing mentorship programs. Every participant will get an opportunity to interact with various other business houses, and thereby it helps them to exchange ideas and also build a closer rapport among themselves. Such rapport certainly provides enormous benefits to the startup business house.
  • Career development: Some of the agencies have introduced several innovative career development programs. Such programs are known to be very useful for startups. These career development programs are designed to provide complete information on various aspects involved in different business ventures.

Mentorship programs are aimed to benefit startups in business ventures. As experts say, the mentorship programs have also benefited in revival of sick industries.

Enhance Business Growth by Availing the Services of a Resourceful Mentor


Importance of mentorship:
Success of any business venture always depends on your enterprising approach. At the same time, new entrants to the business world normally require appropriate guidance and help so that they can take on the competitors and move in the path of success. Therefore, these startups in business should look for a resourceful mentor who can guide in every aspect of the business. You can find agencies that help to enhance business growth through pepkali mentor, and this service is available for every class of business houses.

Class of mentorship:
These are professional services from experienced and adequately qualified personnel which provide the necessary guidance to the business house. It may be raising capital for the business, market analysis, sales strategy, advertising, financial management, process control; in short, you name an area and the you get the professional advice that is always aimed to enhance business growth through pepkali mentor. The agencies provide mentor services in three stages namely Champion mentor, Master mentor and mentor services. These levels are intended to harness the abilities of startups by providing necessary support mechanisms.

The concept of the mentorship can be further described as follows:

  • Depending on the degree of mentorship required, the agencies will chalk out a program of action that will help the industry to identify and make the best use of talented personnel either at the national or state or at the industry level.
  • The agencies provide necessary training to the startups by conducting an appropriate training program. Every participant will get a welcome kit which contains booklet and other useful materials.
  • During the period of training, every participant will get an opportunity to build his network with other startups and this also helps them in exchanging of ideas. As many of the participants have mentioned, the training program has also helped them in building a good rapport with other influential and prospective business ventures. In fact, many of the participants have also clinched some business deals with other participants attending the mentorship program.
  • The agencies also provide a career development program which has benefited several startup business houses.

Many startups are benefited:
The mentorship program has benefited hundreds of startups and other business houses also. The experienced personnel of agencies conducting the program have secured very encouraging feedback from the participants. The training programs are designed to suit modern business needs, and this has helped the startups to successfully face the challenges they have encountered in their business activity.