We live in the era of internet. Everyone around us possess gadgets that help them connect to the world, have access to information and share views/ opinions. Owing to this internet has made the world a global village. Therefore, internet has become a platform where marketing is being done to attract the users.
Over the years, several creative and revolutionary Internet Marketing Ideas have emerged. These ideas have helped corporates, small businesses or individuals to promote what they have to offer and generate revenue. Gone are the days, when only traditional media was the way to inform, persuade and sell products/ services.
Today internet has become the primary medium of promotion and it has helped many companies to attract potential buyers and generate revenue. Owing to the great demand of internet marketing, the need to stand out has also increased. However, it is observed that as competition has grown, so has innovative marketing ideas. Let us look at some of the best ones:
One of the best ways to make a huge number of people aware about products or promote a company’s name is through viral video. For example, Dabur Vatika’s cancer awareness advertisement video became viral on YouTube, Facebook, twitter and other social platforms. The ad was appreciated by all and garnered positive reviews for Dabur’s initiative.
Today, almost everyone has mobile phones. Companies have developed applications for mobile devices. These way customers are given easy access to information regarding the company, products/ services they offer and other information. For example online shopping websites like Myntra, Flipkart, Jabong etc., all have mobile apps.
Popular Social Group Or Page
All the major corporates have twitter handles, Facebook pages. Through these resources, they promote products, interact with customers and create a positive image. Sometimes, young companies advertise themselves through fun pages.
Several companies have hosted interesting online contests to get people interested. Through these methods, they increase brand value and make people feel important. These contests serve as bridges between corporates and customers.
These few methods have really made an impact on the way online marketing is carried out for companies. Besides, there are many other methods such as creating a game, doing inbound marketing, going gender specific etc., which are implemented. With the changing technologies, it can be predicted that newer methods will be developed for online promotions. Although, some term it as a risky as compared to traditional marking methods, no one can deny the future of internet marketing is very bright.